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IdeoMarketing and SEEBURGER: Featured Client Association

SEEBURGER International, the global market leader of the B2B Integration Solution Services Industry are leveraging IdeoMarketing’s local Marketing expertise in formulating and enacting Low-cost Marketing strategies to reflect their global powerhouse status by extending its local China market influence, and firmly establish SEEBURGER in the leader position within the challenging local market.

IdeoMarketing’s complete Marketing Strategy Solution package that SEEBURGER utilizes comprises of multiple Marketing focus area strategies which have been designed to fulfill the wide ranging Marketing needs that SEEBURGER faces in successfully opening up a new market, in what is essentially still a new and emerging industry within China. These strategies have been comprehensively coordinated to deliver SEEBURGER’s branded message with the highest possible impact to their potential market share base, whilst limiting associated costs to the most economical rate achievable as organizations globally face stressed market conditions during the current financial downturn.

The solution package that IdeoMarketing provides SEEBURGER incorporates:

A comprehensive Public Relations strategy that fulfills SEEBURGER’s PR, Press Relations, eDM Promotions and B2B Event campaign management needs, which together have seen SEEBURGER’S brand recognition, reputation and status expand rapidly within the local market, as well as have SEEBURGER’S activities in China gain the respect of the global Industry as a whole.

• Full Localization Strategy that has brought SEEBURGER’s necessary Corporate Document and Website content into line with the local industry market’s technical and language specific (adapted English & Chinese) requirements that serves to translate initial interest into new business opportunities.
  
  
• Dual Language/Dual geographical target Press Release Production and Dissemination Strategy solution that delivers both English & Chinese language format content that is also tailored for both domestic and international consumption, which has produced great uptake and publishing results within key and prestigious local and international media publications.
  
  
• Search Engine Optimization (SEO) Marketing and B2B Customer Database solutions that have enhanced SEEBURGER’s reach into the local market’s potential.
  
  
• A completely end-to-end Document & Copy Material Publishing Strategy that has developed SEEBURGER’s local print, web, eDM, and Signage copy and then guided them through the adaptive and publishing stages to ensure the highest quality of end results. 

IdeoMarketing are proud to continue our association with SEEBURGER, and be working with both their local team and global organization to fully capitalize on their local market’s full potential and also promote Chinese enterprises’ adaption of Business Integration Services and Solutions.