|
Our belief is simple, real marketing plans have to follow your business plan, for them to result in increased sales. In our role as an on-tap marketing manager, we focus on being dedicated in working with you to help identify the specific needs and challenges that face your business. Our efforts result in measurable increased sales, increased customer counts, and increased profitability from your customer base.
_______________________________________________________________________
Business Feasibility and Planning
Whether you are planning on starting a new business, or considering launching a new product, business plans are essential documents, which perform a number of tasks to convey your vision to potential investment sources. Especially, for a small business to avoid cash loss, you must engineer a business plan before you invest. We can develop a comprehensive overview of the potential market, identify the required resources, develop specific and attainable business objectives, and determine the economic feasibility of your venture.
_______________________________________________________________________
Marketing Plan
By following your business plan, we develop a marketing plan to direct your focus on the right markets in order to achieve your business objectives- return on your investment (ROI), develop task-oriented action plans to reach the goals of your marketing strategy.
The process is designed to deliver real customer insight and improve profitability.The marketing planning process is broadly broken down into three stages, market mapping, market segmentation and marketing strategy & planning development. Each stage builds on the previous package of work.
_______________________________________________________________________
Target Marketing
Your marketing budget is going to be most effective when it reaches your selected target market. We provide target marketing strategy for you, which give you effective ways to optimize marketing resources. You¡¯re also helped to get to know as much as you can about your existing or prospective customers in order to enhance your ability to connect and communicate with them.
Whether you already have an existing customer base, or you are targeting a completely new audience, our target marketing strategy service will make sure that you are tapping the right vein to gain your business insight.
top of page
____________________________________________________________________
Branding Strategy
Branding is one of the most important aspects of any business. Your company identity is the visible and emotional badge that represents your business. The ability to create and project an image that will help you to sell your products and services is linked to your company's identity.
Powerful brands are just as important for smaller companies as larger ones. We deliver relatively affordable brand solutions to smaller companies by following 3 steps to creating your company¡¯s identity:
• determine your business identity;
• design your business identity
• communicate your business identity,
Integrated with establishing and developing
• advertising strategy,
• promotions strategy,
• PR strategy,
• web-structure design marketing strategy
• Event planning.
With leveraging our rich marketing experience and strong communication network relationship, we help you in establishing and developing an effective branding identity, which resonates and differentiates in the marketplace and gives you a major edge in increasingly competitive markets, and maximize your business success.
top of page
______________________________________________________________________
Business Growth
We know that small business owners who are concerned about their sales and marketing capabilities could begin to see improvement by breaking down the term "sales and marketing" into discrete, manageable elements. We can help you determine immediate, mid-range, and long-term goals for you in order to avoid the most common sales mistakes. Meet the true way of Growing Your Business through resulting in a significant ROI.
We can help you in:
• Identifying Non-Traditional Sales Opportunities;
• Formulating customers¡¯ referrals program & penetrate your existing market;
• Evaluating New Markets;
• Evaluating Line Extensions;
• Identifying Acquisition Targets;
• Improve the professional selling skills of your sales team;
• Integrate 'sales' and 'marketing' tasks to improve effectiveness.
top of page
____________________________________________________________________
Marketing SWOT Analysis
SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. We use marketing SWOT Analysis strategy to help you carve a sustainable niche in your market.
We shape our brain storm by carving SWOT analysis tools to fit into a strategic situation analysis, uncovering opportunities that you are well placed to take advantage of. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares. By looking at yourself and your competitors through the SWOT framework, we can craft a strategy for you that helps you distinguish yourself from your competitors to compete successfully in your market.
The following diagram shows how a SWOT analysis fits into a strategic situation analysis.
Situation Analysis
/ \
Internal Analysis
External Analysis
/ \ / \
•Strengths• Weaknesses
•Opportunities •Threats
top of page
_____________________________________________________________________
Marketing Research
Market research is defined as the systematic and focused collection of information on consumers and markets for analysis and its subsequent usage in formulating your marketing strategy. It is critical in finding out what your customers and potential customers think, and for discovering what their wants and needs are.
We offer various types of Market Research and at different levels - allowing projects to move from stage to stage, depending on the needs of the project and the information required. Specifically some of the issues covered include;
Desk Research
• Evaluating potential new markets;
• Identifying Key players in these markets;
• Total market size;
• The marketing strategy of the key players;
• How the decision making unit operates with key customers;
• Information on historic growth rates;
• Opinions about future market trends.
Primary Research
If the desk research leaves some unanswered questions, we can conduct field research to find out information first hand by talking to current and potential customers. The major types of field research include:
• Telephone research;
• Written questionnaires;
• Street interviewing;
• Face to face interviewing;
• Product tests;
• Consumer panels;
• Focus groups.
top of page _____________________________________________________________________
Web-Structure & CI Design Marketing Strategy
(Enterprise Web Design, CI Design)
Internet is shaping businesses for the 21st century. Since the birth of the Internet, it has changed the way we do business, improving the potential reach and cost-effectiveness of your marketing and helping you build your company¡¯s reputation to win new customers.
We are here to guide you in using website marketing strategy to improve your productivity, efficiency and sales growth.
We provide a professional, bespoke web design for all businesses and offer all-inclusive affordable packages for small businesses on a tight budget.
We design websites with one goal in mind, selling your company, online. Keeping this goal in mind, we provide unique website, graphic design, and brand identity services that will set your company apart from the competition and positively impact your visitors. Truly help you to effectively increase your cash flow from the web.
From the essential attention grabbing business card, through to an all encompassing modular web and print promotion master toolkit, we have the solution to suit your current and future needs.
top of page
|
