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Our belief is simple, real marketing plans have to follow your business plan, for them to result in increased sales. In our role as an on-tap marketing manager, we focus on being dedicated in working with you to help identify the specific needs and challenges that face your business. Our efforts result in measurable increased sales, increased customer counts, and increased profitability from your customer base.
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Web-Structure and CI &VI Design Marketing Strategy
Internet connectivity is shaping businesses for the 21st century. Since the birth of the Internet, it has changed the way we do business, improving the potential reach and cost-effectiveness of your marketing and helping you build your company¡¯s reputation to win new customers.
We are here to guide you in using website marketing strategy to improve your productivity, efficiency and sales growth.
We provide a professional, bespoke web design solution for all businesses and offer all-inclusive affordable packages for small businesses on a tight budget. We design websites with one goal in mind, selling your company, online. Keeping this goal in mind, we provide unique website, graphic design, and brand identity services that will set your company apart from the competition and positively impact your visitors. Truly help you to effectively increase your cash flow from the web.
As IT standards are updated daily, internationalization of product has become the inevitable trend. Corporate Identity (CI) as a differentiated brand strategy has been utilized to enhance the corporate and branding image, and also as a ¡°winning strategy¡± to ensure an organization stays relevant and competitive in its market.
From the essential attention grabbing business card and the standardized corporate identification integration (e.g. Standardized font¡¯s, colors, layouts etc), through to an all encompassing modular printing promotion master toolkit and corporate advertisement strategy design, we provide the CI &VI design solution to suit your current and future needs, helping you face the challenges of domestic and international markets to win the competitive market edge.
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Full Localization Strategy
As the world becomes smaller, corporations have the opportunities to open up new markets (none greater than the emerging Chinese market) and increase their international presence. As language and cultural barriers exist to stymie such efforts, your marketing delivery has to be adapted for the business climate you wish to enter. Identifying the targets of your marketing and adapting it to their needs goes beyond simple translation and encompasses the localization of documents and web materials to ensure your message gets the best results.
The full localization services include: corporate documents, Promotional Collaterals and product manual.
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SEO Marketing Solutions to Suit both International and Local Needs
As today¡¯s connected web is determining the success of enterprise endeavors, the attraction of potential clients to your web-presence has become vital. If clients can¡¯t find you on the web, or if it¡¯s easier for them to find your competitors, your web marketing efforts may not have the reach that should be possible. As 70% of all web traffic is driven by the major search engines, a structured Search Engine Optimization (SEO) strategy is essential.
IdeoMarketing has the drive and experience to deliver your desired results in both the international and emerging Chinese SEO enhanced web markets to ensure your message gets seen.
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PR Strategy
IdeoMarketing develops a comprehensive, customized program that integrates and aligns PR with other branding efforts and your overall company goals. We develop and execute a strategic plan, message development and tactical campaigns that build on your positioning initiatives to generate constant, wide-ranging media coverage.
We help your organization establish business relations with Chinese and western Medias, targeting audiences based in China through B2B /B2C trade magazines, newspapers and online publications. We can organize corporate level senior manager interview project activities with the most influential Medias based in china, to develop messaging targeted to your specific audiences. PR flow can encompass creating powerful press release/news release publications, corporate case studies, feature articles and product publicity both in Chinese and English to suit your potential target audiences.
We determine a complete winning PR strategy to develop targeted messaging that will establish and spread your corporate branding image in the competitive China market.
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Event Strategy
If you are a small to mid-sized company or a even global representative office in China who don¡¯t have the HR resources to plan an efficient event strategy and take it into action, we'll help you develop and execute an efficient cost effective event strategy to ensure your organization can target the right potential buying audiences through B2B/B2C tradeshow events or conferences.
We start by researching your industry's latest B2B/B2C tradeshow news and events, to develop a local Chinese tradeshow organizers database from which we establish, develop and maintain business relationships with them, and analyze the B2B/B2C environment, B2B/B2C purchasing decision trends and industry buyer behavior in the Chinese market. Then we'll identify the tradeshows or events you should target participation with in order to successfully reach the right people at the right time, and in the right place.
We'll craft your event participation strategy based on identified B2B/B2C customer Buying Process, Sales Objectives and Target audience, to ensure a total event presentation that will dramatically increase your ROI. Ensure smooth and successful event results, by out-sourcing our professional staffs to assist your company in achieving a successful tradeshow event conference.
When the event has been held, we'll build a rich database of potential client contacts that have been gathered through the participation with the event to later exploit through eDM avenues that we'll oversee for you, including the design of eDM and crafting eDM content materials based upon your company's branding identifications.
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Marketing SWOT Analysis
SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats you face. We use marketing SWOT Analysis strategy to help you carve a sustainable niche in your market.
We shape our brain storm by carving SWOT analysis tools to fit into a strategic situation analysis, uncovering opportunities that you are well placed to take advantage of. And by understanding the weaknesses of your business, you can manage and eliminate threats that would otherwise catch you unawares. By looking at yourself and your competitors through the SWOT framework, we can craft a strategy for you that helps you distinguish yourself from your competitors to compete successfully in your market.
The following diagram shows how a SWOT analysis fits into a strategic situation analysis.
Situation Analysis
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Internal Analysis
External Analysis
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•Strengths• Weaknesses
•Opportunities •Threats
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End to End Corporate Document Publishing Solution
IdeoMarketing provides a complete end-to-end corporate document publishing solution for organizations. We follow a five step solution strategy to help you communicate your message better to your target market.
Each of our services can be used independently or you can choose a complete end-to-end solution. Our professional writers¡¯ team is passionate about quality and aim for the highest standards in everything we write, from one-off projects to ongoing publications.
Examples of our work include corporate brochures, website content, corporate newsletters, manuals, guidance material, case studies, reports and real time editing, etc. Amongst the most important is the content ¨C it has to be clear, accurate and entirely appropriate to its audience. We ensure that the communication achieves maximum impact with your target audience.
Please choose from the list below to find out more about our Publishing Services:
• Brochures
• Website Content Copy
• Business Letters
• Case Studies
• Direct Marketing Copy
• Discussion List Management
• Mission Statements
• Newsletter Management
• Product Sheets
• White Papers
Our services are modularly multi-lingual, so output is available in English or Chinese or both, designed to suit targeting either a mainland Chinese or an overseas/in-country western audience.
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Business Feasibility and Planning
Whether you are planning on starting a new business, or considering launching a new product, business plans are essential documents, which perform a number of tasks to convey your vision to potential investment sources. Specifically, for a small business to avoid cash loss, you must engineer a business plan before you invest. We can develop a comprehensive overview of the potential market, identify the required resources, develop specific and attainable business objectives, and determine the economic feasibility of your venture.
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Marketing Plan
By following your business plan, we develop a marketing plan to direct your focus on the right markets in order to achieve your business objectives- return on your investment (ROI), by developing task-oriented action plans to reach the goals of your marketing strategy.
The process is designed to deliver real customer insight and improve profitability.
The marketing planning process is broadly broken down into three stages, market mapping, market segmentation and marketing strategy & planning development. Each stage builds on the previous package of work.
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Product Development Strategy
The Product development strategy and Product Portfolio Strategy guides the efficiency of a product development process, bringing the whole product, service and brand benefits to your customers and match their needs more precisely.
IdeoMarketing provides a full product development strategy solution for small and mid-sized enterprises by developing a formal evaluation process for the new products investments, which include analyzing current product portfolios and formulating a new product portfolio strategy, evaluating current market segments, defining new target market segments based on grouping customers¡¯ common needs, collecting data on competitor products and define a competing strategy, analyzing consumer buyer behaviors, evaluating individual product decisions and formulating the marketing mix strategy for a new products entrance .
The high level of product development analysis and implementation will help you launch your new products successfully and achieve your business goal ¨C an increased ROI potential of new products, with increased future sales and market share.
The process is designed to deliver real customer insight and improve profitability.
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Target Marketing
Your marketing budget is going to be most effective when it reaches your selected target market. We provide target marketing strategies for you, which give you effective ways to optimize marketing resources. You¡¯re also helped to learn as much as you can about your existing or prospective customers in order to enhance your ability to connect and communicate with them.
Whether you already have an existing customer base, or you are targeting a completely new audience, our target marketing strategy service will make sure that you are tapping the right vein to gain your business insight.
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Branding Strategy
Branding is one of the most important aspects of any business. Your company identity is the visible and emotional badge that represents your business. The ability to create and project an image that will help you to sell your products and services is linked to your company's identity.
Powerful brands are just as important for smaller companies as larger ones. We deliver relatively affordable brand solutions to smaller companies by following 3 steps to creating your company¡¯s identity:
• Determine Your Business Identity
• Design Your Business Identity
• Communicate Your Business Identity
Integrated with establishing and developing
• Advertising Strategy
• Promotions Strategy
• PR Strategy
• Web-Marketing Strategy
• Event Planning
• Marketing Document Contents Creation (Chinese and English)
By leveraging our rich marketing experience and strong communication network relationship, we assist you in establishing and developing an effective branding identity, which resonates and differentiates in the marketplace and gives you a major edge in increasingly competitive markets, and maximize your business success.
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Business Growth
We know that small business owners who are concerned about their sales and marketing capabilities could begin to see improvement by breaking down the term "sales and marketing" into discrete, manageable elements. We can help you determine immediate, mid-range, and long-term goals for you in order to avoid the most common sales mistakes. Meet the true way of Growing Your Business through resulting in a significant ROI.
We can help you in:
• Identifying Non-Traditional Sales Opportunities
• Formulating customers¡¯ referrals program & penetrate your existing market
• Evaluating New Markets
• Evaluating Line Extensions
• Identifying Acquisition Targets
• Improve the professional selling skills of your sales team
• Integrate 'sales' and 'marketing' tasks to improve effectiveness
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Marketing Research
Market research is defined as the systematic and focused collection of information on consumers and markets for analysis and its subsequent usage in formulating your marketing strategy. It is critical in finding out what your customers and potential customers think, and for discovering what their wants and needs are.
We offer various types of Market Research and at different levels - allowing projects to move from stage to stage, depending on the needs of the project and the information required. Specifically some of the issues covered include;
Desk Research
• Evaluating potential new markets
• Identifying Key players in these markets
• Total market size
• The marketing strategy of the key players
• How the decision making unit operates with key customers
• Information on historic growth rates
• Opinions about future market trends
Primary Research
If the desk research leaves some unanswered questions, we can conduct field research to find out information first hand by talking to current and potential customers. The major types of types of field research include:
• Telephone research
• Written questionnaires
• Street interviewing
• Face to face interviewing
• Product tests
• Consumer panels
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Robust eDM Email Marketing Solutions
Engineering your business future, Spread your message far & wide
eDM advantages:
• Targeted Mailing lists hit the right audiences
• Low-cost method of promotion
• Campaign success is easily tracked
• Far shorter delivery time than mailed communication
• Easy system for your audience to opt-in for email marketing
• High visibility ¨C regular checking of email
• 'Green' communication platform ¨C paper-free
Electronic Direct Marketing (eDM) stands for email based campaigns in which standalone advertisements are sent to a targeted list of recipients, customers or prospects. We can help you reach out instantly through eDM - from conceptualization to complete eDM design and development to delivery, we¡¯ll provide exceptionally crafted email layouts that allow you to make your sales message count, and a professional direct email platform that grabs and holds interest, to maximize response and maintain your brand integrity.
Create and Send Targeted Email Campaigns
Staying in touch with your customers is an important element in any business. With our new eDM platform, we take the difficulties out of the delivery process while giving you the most advanced tracking and compiling features available in real-time reports that let you measure the effectiveness of every campaign sent out for you.
Manage lists and subscribers
Our system handles opt-ins and opt-outs as well as bounced emails automatically, keeping your list clean and always up to date.
Contact us today to discuss and how we can help you to send attractive, professional and compelling Marketing advertisements and announcements.
Below is an example of how our eDM services can be carried out for you:
Step 1) Creating your email message content
If you already have a message in mind, you can give us a Word document with that content to start with. We¡¯ll then go through it to enhance its marketing potential Otherwise we¡¯ll craft a custom email message content to suit your current needs for you.
Step 2) Designing your HTML email template
You show us your web site, logo and corporate image etc. From that we design your email template to match your style that fits with the message content needs.
Step 3) Who are we going to send the emails to?
If you have a current email address database to work from, provide it to us as a simple Excel file. If you wish to, you can also add to the delivery list by utilizing either our own full contact email database or just targeted industry sections of it on a rented basis.
Step 4) Send out
We construct a preview email for you to review and approve and then the campaign is ready to activate and send.
Step 5) We track your campaign¡¯s success
We provide you access to simple yet detailed reporting for the emails you send out. You can see how many people read your email, what they clicked on and if anyone unsubscribed from your database plus more.
Want to know more? Contact us about our complete eDM mailing solution.
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